Proteus Leadership Story - Proteus Leadership | Our Leadership Story
1300 219 903

Proteus Leadership Story

Our Story

In 1993 around the confines of his dining room table, entrepreneur, educator and author, Des Penny, founded Proteus Enterprises Pty Ltd.

Leaving behind a senior Human Resources Management role, his passion led him to want to create a better way of teaching, leading and managing people. So, right in the middle of a major economic downturn, he entered the world of small business.

Initially the business was called Des Penny and Associates but in the year 2000 Des recognised the need to take the focus away from himself and put it onto the business and so the name was changed, and the business Proteus Australia was formed. With an insatiable passion for growth, Des again changed the name of the business to Proteus Leadership Centres and a program to open centres right across Australia commenced, culminating in the opening of centres in five major cities.

After incredible growth within the business, Des again looked at how the Proteus message could reach more people and not be restricted by physical centres. The name was again changed to Proteus Leadership and that is how it remains today. All of these changes have helped Proteus to grow its brand in the marketplace, however they have always remained under the parent company, Proteus Enterprises Pty Ltd.

Commencing initially within the Health Sector, Proteus now has clients right across the country in a diverse range of industries.

Right throughout this journey, Des was supported by all four of his children, who at some time all worked within the business, and some still do.

In 2015 Proteus commenced its international arm of the business scheduling programs across the Asia/Pacific region commencing in New Zealand.

Now Proteus is recognised as one of the premier leadership and management professional development companies in the country, winning many awards for service and business growth, with Des also winning personal awards for business leadership and entrepreneurial leadership.

The business has expanded to Education and Training, Online Learning, an Events arm, a bookshop and produces many publications through its own publishing and graphic design arm, including the Proteuslife magazine and the Optimistic Disturber blog.

Right throughout all of the changes, the Proteus mantra – To create great leaders, has stood firm, because that is, and will always be, our purpose.


Proteus – The Name

In Greek mythology, Proteus was a God of the sea who had the ability to change form to suit any occasion. He was a ‘type’ of mystic who, if captured, would give practical, relevant solutions to complex situations.

PROTEUS became the perfect name.

“Protean” has positive connotations of flexibility, versatility and adaptability, which is what we strive to achieve through our business.


Our commitment to our clients is to always put them first and to treat them like gold.


To be facilitators of change, encouraging and practicing innovation and creative thinking.


To constantly support and encourage each other giving credit where credit is due.


To motivate ourselves and others to be positive and professional but still have fun.


To promote and maintain a 'complaints are a gift' culture, learning and growing from the feedback we receive.


To be passionate about what we do and only do what we truly believe in.


To continually promote the importance of creating a positive workplace culture.


To be an organisation that recognizes; 'It is the differences that make the difference!'


To continually work towards excellence in everything we do.


To have staff that understand the organisation and give both internal and external clients the respect they deserve.

Download Template

Sorry, this form is not yet available.